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THE AGENCY

 

 

 

Since 1993, Gérald COHEN, publicist, accompanied in their Communication and Development, often since their creation, today’s global brands/

BRAND/ L’ÉCLAIREUR • TOD’S • HOGAN • FAY • ACQUA DI PARMA • HUGO BOSS • MANDARINA DUCK • SEQUOIA • ZERO HALLIBURTON • MALO • MOSCHINO • GEOX • ROBERT WAN PERLES DE TAHITI • CP COMPANY • SUPERGA • JOSEPHUS THIMISTER • OZWALD BOATENG • CUTLER & GROSS  • MYKITA • SAFILO • TUMI • ZADIG & VOLTAIRE • • •

Since 2009 our Buzz & PR Agency addresses to emerging brands, BABYBRAND®, and organize since september 2012 the BABYBRAND® Contest to identify and promote emerging brands. These new brands, often founded by « digital natives » will live in a new world turned to Asia, Internet, and the conquest of the liberties taken by women.

BABYBRAND®/  TL.180 • ATELIER MERCADAL VINTAGE •  THE SPACE • CONSTANCE BOUTET • PARME MARIN • LUTECIENNE • HARKER • COURDUROY • DERM-INK • • • 

Today, the BUREAU DE GÉRALD COHEN Agency connects established brands and emerging brands: BRAND&BABYBRAND. Based in Paris, the Agency develops and manages for its clients creative communication strategies, crossing the spectrums of press releases, celebrity endorsements, product placements, press interviews, consultations of art direction and many other key strategies in creating a superior brand image, and advertising.

  • Press Relations / Public Relations
  • Buzz-Marketing / Events / Co-Branding

We have a strong expertise with in-house Advertising Department/

  • Media planning/ creative consultancy & international procurement
  • Elaboration and follow up of action plans/ advertising, promotion, direct marketing
  • Supervision & co-ordination of the creative and technical advertising tools — production [sourcing suppliers / estimates / follow-ups / retouching / photo-engraving / printing] — financial guidelines & budget control — consulting services in procuring art and photo production  / briefing photographers / production/ assessments
  • Collaboration with all in-house departments / commercial, boutiques, stylists, production, offices abroad, fragrance, administration of sales, warehouse, distribution, decoration, Information Technology, marketing, …

 

 

INTERVIEW BY KENZA