IN & OUT
May 2011
The path of Glory / The Poor SANDRO/MAJE // HERMES The Rich / The Warpath
MAJE the Decadent Bourgeoise & SANDRO the Bohemian Bourgeoise, also know as Hipster, are the bottom of the LVMH pyramid, becoming direct competitors with the « young designers » and emerging brands / HERMES & VUITTON reside at the top of this pyramid // It is foreseeable that LV would separate from MH to invest in [...]
Luxury is dead. Long live quality
Far from the ‘porno chic ’ of Tom Ford, PPR group takes up with the landed origins of his founder, François Pinault. PPR refocuses on the roots of his brands to invent the new luxury based on the quality and on a mastered controlled creativity. It announces the bend in financing the movie ‘HOME’ of [...]
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