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At the era of Bio

To the stock market, gold and diamond are not safe values anymore. To live well and the well-being will be the new “savoir-vivre”. The virtuous bio will reign in our wardrobe and in our plates. Your Rolex will be replaced by bio cotton, and the city garden will replace McDo. The sociologist Jacques Séguéla is […]

The Light is dead. Lively the Organic?

The sales of diet or light products are in dire straights. The global circulation brands are dropping the term LIGHT from their branding, associated with a too strong content in sugar and then so linked to obesity, brands are aiming to give in to the new charm of the virtuous of ORGANIC and it’s in […]


  May 2011