IN & OUT
May 2011
Gouvern@nce & Communic@tion
Once more the US opens the path to a new era. It remains the only country able to invent myths and associate them to new medias. As much as it used to use cinema, then television to spread beliefs, it now imposes its law through the Internet. The new governance is now “cooler” thanks to [...]
A cool family to rule the new « new world »
Barack Obama is a new brand. He imposes his agenda as well as his inherited Hawaiian’s surfer cool attitude. He masters his stress to the point of allowing himself to make mistakes “I think this was a mistake. I think I screwed up” [http://www.paperblog.fr/1558142/la-premiereerreur-politique-de-barack-obama/]. Described as an Afro-American, Barack Obama is also impregnated of his [...]
Internet/ virtuous media and transparent proof of integrity
Barack Obama integrated digital and interactive media to his communication [Twitter : 76 000 followers / Facebook : with more than 6.2M supporters, he has the most important group on Facebook] and above all, his campaign and governance Websites. He uses new formats and new Tools to convince to whole world. His Internet video messages have an [...]
People are saying…