The Light is dead. Lively the Organic?
The sales of diet or light products are in dire straights. The global circulation brands are dropping the term LIGHT from their branding, associated with a too strong content in sugar and then so linked to obesity, brands are aiming to give in to the new charm of the virtuous of ORGANIC and it’s in approach to fair business. This sustainable development pleases more the future generations than the present; they have to themselves to protect the ecology and their health.
© Gérald Cohen – September 2009