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Luxury is dead / Long live the Luxury

The early success of MUST, an affordable jewelry line launched in the 70s by Alain Dominique Perrin, was quickly forgotten in order not to tarnish the image of world renowned jewelry maker CARTIER.

In the mid 90’s, in response to the growth brought fourth by globalization and the emergence of new markets, the new luxury brands invent “accessible luxury’ and the MUST HAVE’s.

In 40 years we have gone from “elitist luxury” to ‘luxury for the masses”.

© Gérald Cohen – May 2011

Posted on: Monday 7 November 2011   Comments 0

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