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From Celebrities … to Celeb-Petits

Sons and Daughters of… celebrities are the future VIP’s whether in film, music, literature, politics…it is “hereditable celebritism” passed down from father to son.

They are adverse to over the top publicity stunts for recognition and they successfully live off their last name and that network it provides.

These young influential individuals are a new lease of life for the luxury brands that are looking to stabilise their public image and they are in the same generation as the exciting emerging brands. They represent the future and at present they also have the advantage of being far more priced sensitive than their parents.


© Gérald Cohen – June 2009

Posted on: Monday 28 November 2011   Comments 0

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