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The Apple of Luxury

Electronic gadgets have become a sign of belonging to the fashion planet the same way as a handbag, a pair of stiletto’s or sunglasses. Teens have played a major role in the battle that APPLE is winning over MICROSOFT. The same as emerging brands in fashion APPLEs breakthrough was in 2001 with music. With the iPod, APPLE has conquered the youth and managed to keep their elders interested with an ecosystem of synergic tools: Smartphones / Pads and  soon Televisions. Luxury as a model/ associating a design directly linked to a unique technological identity / in building a distribution network backed by its own concept stores & E-commerce’s / in building strong and affectionate ties with their clients, APPLE can keep very favourable margins even with fierce competitors / the same as Luxury brands.


May 2011

Posted on: Thursday 29 September 2011   Comments 0

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