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Rich Brands / European Workers

During periods of crisis brands invest in their development (factories, boutiques, e-commerce) anticipating the re-ignition of consumption in rich countries and the growth of emerging countries // Luxury brands showcase their employees, and factories, in order to claim their nationality / the quality of their products.

The Bling / Bling era is over. Brands are playing with the ratios Rich / Poor. This new discourse may look like “populism”.

 

November 2010

Posted on: Sunday 18 September 2011   Comments 0

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