Luxury is dead. Long live quality
Far from the ‘porno chic ’ of Tom Ford, PPR group takes up with the landed origins of his founder, François Pinault. PPR refocuses on the roots of his brands to invent the new luxury based on the quality and on a mastered controlled creativity. It announces the bend in financing the movie ‘HOME’ of [...]
Interview by Kenza
A day in the life of a fashion PR
VOUELLE/ ZE MAGAZINE.COM – July 2011
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Internet/ virtuous media and transparent proof of integrity
Barack Obama integrated digital and interactive media to his communication [Twitter : 76 000 followers / Facebook : with more than 6.2M supporters, he has the most important group on Facebook] and above all, his campaign and governance Websites. He uses new formats and new Tools to convince to whole world. His Internet video messages have an [...]
TL-180/ L’OFFICIEL – October 2010
The emerging brands
World brand’s global omnipresence is now very expensive relative to rent, expenses, negative brand image and it penalizes their future. Emerging brands with a two number profit growth are taking advantage of this change of decade and getting ready to take over. Coming from the industrial arena as ZADIG&VOLTAIRE, young designers as ISABEL MARANT, VANESSA [...]
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